{"id":1589,"date":"2025-03-03T22:08:45","date_gmt":"2025-03-03T14:08:45","guid":{"rendered":"http:\/\/www.fbaike.com\/?p=1589"},"modified":"2025-03-03T22:08:45","modified_gmt":"2025-03-03T14:08:45","slug":"%e9%a6%99%e6%b8%af%e4%b8%ba%e4%bd%95%e7%bc%ba%e5%b8%ad%e8%88%86%e6%83%85%e7%9b%91%e6%b5%8b%e8%bd%af%e4%bb%b6%e8%b5%9b%e9%81%93%ef%bc%9f%e5%b8%82%e5%9c%ba%e3%80%81%e6%b3%95%e5%be%8b%e4%b8%8e%e6%94%bf","status":"publish","type":"post","link":"http:\/\/www.zhihuixgs.com\/?p=1589","title":{"rendered":"\u9999\u6e2f\u4e3a\u4f55\u7f3a\u5e2d\u8206\u60c5\u76d1\u6d4b\u8f6f\u4ef6\u8d5b\u9053\uff1f\u5e02\u573a\u3001\u6cd5\u5f8b\u4e0e\u653f\u6cbb\u654f\u611f\u6027\u7684\u4e09\u91cd\u5236\u7ea6"},"content":{"rendered":"\n<p>\u5728\u5168\u7403\u8206\u60c5\u76d1\u6d4b\u884c\u4e1a\u84ec\u52c3\u53d1\u5c55\u7684\u80cc\u666f\u4e0b\uff0c\u4ece\u7845\u8c37\u5230\u5317\u4eac\uff0c\u79d1\u6280\u516c\u53f8\u7eb7\u7eb7\u63a8\u51faAI\u9a71\u52a8\u7684\u9884\u8b66\u7cfb\u7edf\u3002\u7136\u800c\uff0c\u4f5c\u4e3a\u56fd\u9645\u91d1\u878d\u4e2d\u5fc3\u7684\u9999\u6e2f\uff0c\u5374\u9c9c\u89c1\u672c\u571f\u8206\u60c5\u76d1\u6d4b\u8f6f\u4ef6\u5382\u5546\u7684\u8eab\u5f71\u3002\u8fd9\u4e00\u73b0\u8c61\u80cc\u540e\uff0c\u6298\u5c04\u51fa\u9999\u6e2f\u72ec\u7279\u7684\u5e02\u573a\u7ed3\u6784\u3001\u6cd5\u5f8b\u9650\u5236\u4e0e\u653f\u6cbb\u654f\u611f\u6027\u4e4b\u95f4\u7684\u590d\u6742\u535a\u5f08\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e00\u3001\u5e02\u573a\u89c4\u6a21\u4e4b\u56f0\uff1a\u5939\u7f1d\u4e2d\u7684\u201c\u5c0f\u6c60\u5858\u201d<\/strong><\/h3>\n\n\n\n<p>\u9999\u6e2f\u672c\u5730\u5e02\u573a\u4f53\u91cf\u6709\u9650\uff0c\u96be\u4ee5\u652f\u6491\u5782\u76f4\u9886\u57df\u7684\u6280\u672f\u516c\u53f8\u89c4\u6a21\u5316\u53d1\u5c55\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9700\u6c42\u5206\u6563<\/strong>\uff1a\u9999\u6e2f\u4ee5\u4e2d\u5c0f\u4f01\u4e1a\u4e3a\u4e3b\uff0c\u5927\u578b\u4f01\u4e1a\u591a\u5c5e\u8de8\u56fd\u673a\u6784\uff0c\u66f4\u503e\u5411\u91c7\u8d2d<strong>Brandwatch<\/strong>\u3001<strong>Meltwater<\/strong>\u7b49\u56fd\u9645\u6210\u719f\u4ea7\u54c1\uff0c\u800c\u975e\u672c\u571f\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n\n\n\n<li><strong>\u653f\u52a1\u9700\u6c42\u8584\u5f31<\/strong>\uff1a\u76f8\u6bd4\u5185\u5730\u653f\u5e9c\u5bf9\u8206\u60c5\u76d1\u6d4b\u7684\u521a\u6027\u9700\u6c42\uff08\u5982\u201c\u6e05\u535a\u5927\u6570\u636e\u201d\u201c\u667a\u6167\u661f\u5149\u201d\u5e74\u91c7\u8d2d\u989d\u8d8510\u4ebf\u5143\uff09\uff0c\u9999\u6e2f\u7279\u533a\u653f\u5e9c\u66f4\u4f9d\u8d56\u4f20\u7edf\u5a92\u4f53\u5206\u6790\u4e0e\u4eba\u5de5\u7814\u5224\u30022023\u5e74\u8d22\u653f\u9884\u7b97\u6848\u663e\u793a\uff0c\u9999\u6e2f\u8d44\u8baf\u79d1\u6280\u7f72\u5168\u5e74\u9884\u7b97\u4e2d\u8206\u60c5\u76d1\u6d4b\u76f8\u5173\u652f\u51fa\u4e0d\u8db3500\u4e07\u6e2f\u5143\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u884c\u4e1a\u5206\u6790\u5e08<strong>\u674e\u5353\u6052<\/strong>\u6307\u51fa\uff1a\u201c\u5f00\u53d1\u4e00\u5957AI\u8206\u60c5\u7cfb\u7edf\u9700\u81f3\u5c11\u5343\u4e07\u7ea7\u6295\u5165\uff0c\u4f46\u9999\u6e2f\u672c\u5730\u5ba2\u6237\u6c60\u53ef\u80fd\u8fde\u6210\u672c\u90fd\u65e0\u6cd5\u8986\u76d6\u3002\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u9690\u79c1\u6cd5\u4e0e\u6570\u636e\u58c1\u5792\uff1a\u96be\u4ee5\u8de8\u8d8a\u7684\u201c\u73bb\u7483\u5899\u201d<\/strong><\/h3>\n\n\n\n<p>\u9999\u6e2f\u300a\u4e2a\u4eba\u8d44\u6599\uff08\u9690\u79c1\uff09\u6761\u4f8b\u300b\u5bf9\u6570\u636e\u6293\u53d6\u8bbe\u4e0b\u4e25\u683c\u9650\u5236\uff0c\u76f4\u63a5\u5361\u4f4f\u8206\u60c5\u76d1\u6d4b\u7684\u6280\u672f\u54bd\u5589\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u516c\u5f00\u6570\u636e\u2260\u53ef\u7528\u6570\u636e<\/strong>\uff1a\u5373\u4f7f\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u8bbe\u4e3a\u516c\u5f00\uff0c\u672a\u7ecf\u7528\u6237\u660e\u786e\u540c\u610f\u6536\u96c6\u5206\u6790\u4ecd\u53ef\u80fd\u8fdd\u6cd5\u30022022\u5e74\uff0c\u9999\u6e2f\u4e2a\u4eba\u8d44\u6599\u79c1\u9690\u4e13\u5458\u516c\u7f72\u66fe\u8d77\u8bc9\u4e00\u5bb6\u8425\u9500\u516c\u53f8\u975e\u6cd5\u722c\u53d6Facebook\u7528\u6237\u4fe1\u606f\uff0c\u7f5a\u6b3e12\u4e07\u6e2f\u5143\u3002<\/li>\n\n\n\n<li><strong>\u8de8\u5883\u6570\u636e\u6d41\u52a8\u56f0\u5883<\/strong>\uff1a\u9999\u6e2f\u7528\u6237\u6d3b\u8dc3\u4e8eTwitter\u3001Instagram\u7b49\u56fd\u9645\u5e73\u53f0\uff0c\u4f46\u4f01\u4e1a\u82e5\u60f3\u63a5\u5165\u8fd9\u4e9b\u6570\u636e\u6e90\uff0c\u9700\u7b26\u5408\u6b27\u7f8eGDPR\u7b49\u6cd5\u89c4\uff0c\u6280\u672f\u5408\u89c4\u6210\u672c\u9661\u589e\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5bf9\u6bd4\u5185\u5730\u300a\u7f51\u7edc\u5b89\u5168\u6cd5\u300b\u4e3a\u8206\u60c5\u76d1\u6d4b\u5212\u5b9a\u7684\u201c\u5b89\u5168\u6e2f\u201d\uff08\u5982\u5141\u8bb8\u57fa\u4e8e\u516c\u5171\u5229\u76ca\u7684\u6570\u636e\u5904\u7406\uff09\uff0c\u9999\u6e2f\u6cd5\u5f8b\u66f4\u503e\u5411\u4e2a\u4eba\u6743\u5229\u4f18\u5148\uff0c\u5f62\u6210\u5929\u7136\u5546\u4e1a\u5c4f\u969c\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e09\u3001\u653f\u6cbb\u654f\u611f\u6027\uff1a\u6e38\u8d70\u4e8e\u201c\u7ea2\u7ebf\u201d\u8fb9\u7f18\u7684\u884c\u4e1a<\/strong><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u6765\u793e\u4f1a\u4e8b\u4ef6\u52a0\u5267\u76d1\u7ba1\u538b\u529b\uff0c\u8206\u60c5\u76d1\u6d4b\u6613\u88ab\u8d34\u4e0a\u201c\u76d1\u63a7\u5de5\u5177\u201d\u6807\u7b7e\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6280\u672f\u4e2d\u7acb\u6027\u906d\u8d28\u7591<\/strong>\uff1a2020\u5e74\uff0c\u9999\u6e2f\u67d0\u5927\u5b66\u5b9e\u9a8c\u5ba4\u7814\u53d1\u7684\u793e\u5a92\u60c5\u7eea\u5206\u6790\u6a21\u578b\u88ab\u6279\u8bc4\u201c\u53ef\u80fd\u7528\u4e8e\u8ffd\u8e2a\u793a\u5a01\u8005\u201d\uff0c\u9879\u76ee\u6700\u7ec8\u6401\u7f6e\u3002<\/li>\n\n\n\n<li><strong>\u56fd\u5b89\u6cd5\u4e0b\u7684\u8c28\u614e\u6c42\u751f<\/strong>\uff1a2023\u5e74\uff0c\u4e00\u5bb6\u672c\u5730AI\u516c\u53f8\u5c1d\u8bd5\u63a8\u51fa\u4f01\u4e1a\u7ea7\u8206\u60c5\u76d1\u6d4b\u5de5\u5177\uff0c\u4f46\u56e0\u5ba2\u6237\u8981\u6c42\u52a0\u5165\u201c\u7279\u5b9a\u5173\u952e\u8bcd\u8b66\u62a5\u201d\uff08\u5982\u201c\u7f62\u5de5\u201d\u201c\u6e38\u884c\u201d\uff09\u5f15\u53d1\u5185\u90e8\u4e89\u8bae\uff0c\u6700\u7ec8\u653e\u5f03\u8be5\u529f\u80fd\u6a21\u5757\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u201c\u5728\u9999\u6e2f\uff0c\u5206\u6790\u516c\u5f00\u8a00\u8bba\u53ef\u80fd\u88ab\u8bef\u89e3\u4e3a\u2018\u76d1\u63a7\u5e02\u6c11\u2019\uff0c\u4f01\u4e1a\u5b81\u613f\u907f\u5f00\u8fd9\u4e2a\u96f7\u533a\u3002\u201d\u533f\u540d\u79d1\u6280\u516c\u53f8\u9ad8\u7ba1\u900f\u9732\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u56db\u3001\u66ff\u4ee3\u8def\u5f84\uff1a\u56fd\u9645\u5382\u5546\u7684\u201c\u8fc7\u5883\u901a\u9053\u201d<\/strong><\/h3>\n\n\n\n<p>\u9999\u6e2f\u5e02\u573a\u867d\u96be\u5b55\u80b2\u672c\u571f\u5382\u5546\uff0c\u5374\u6210\u4e3a\u56fd\u9645\u516c\u53f8\u7684\u201c\u8df3\u677f\u201d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u533a\u57df\u67a2\u7ebd\u5b9a\u4f4d<\/strong>\uff1a<strong>Cision<\/strong>\u3001<strong>Talkwalker<\/strong>\u7b49\u6b27\u7f8e\u4f01\u4e1a\u5c06\u9999\u6e2f\u8bbe\u4e3a\u4e9a\u592a\u603b\u90e8\uff0c\u4e3a\u8de8\u56fd\u5ba2\u6237\u63d0\u4f9b\u591a\u8bed\u8a00\u76d1\u6d4b\u670d\u52a1\uff0c\u4f46\u6838\u5fc3\u6280\u672f\u7814\u53d1\u4ecd\u653e\u5728\u6d77\u5916\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5730\u4f01\u4e1a\u7684\u8c28\u614e\u5e03\u5c40<\/strong>\uff1a\u5b57\u8282\u8df3\u52a8\u3001\u963f\u91cc\u4e91\u7b49\u901a\u8fc7\u9999\u6e2f\u5b50\u516c\u53f8\u63d0\u4f9b\u6709\u9650\u8206\u60c5\u670d\u52a1\uff0c\u4f46\u4e3b\u8981\u6570\u636e\u6a21\u578b\u4e0e\u670d\u52a1\u5668\u5747\u90e8\u7f72\u5728\u5185\u5730\uff0c\u907f\u514d\u89e6\u78b0\u672c\u5730\u6570\u636e\u6cd5\u89c4\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e94\u3001\u672a\u6765\u53ef\u80fd\u6027\uff1a\u5bfb\u627e\u5939\u7f1d\u4e2d\u7684\u751f\u5b58\u7a7a\u95f4<\/strong><\/h3>\n\n\n\n<p>\u5c11\u6570\u521b\u4e1a\u8005\u6b63\u5c1d\u8bd5\u8fc2\u56de\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5782\u76f4\u9886\u57df\u7a81\u7834<\/strong>\uff1a\u91d1\u878d\u8206\u60c5\u76d1\u6d4b\u516c\u53f8<strong>InsightMonkey<\/strong>\u4e13\u6ce8\u4e8e\u6e2f\u80a1\u5e02\u573a\u60c5\u7eea\u5206\u6790\uff0c\u4ec5\u6293\u53d6\u4ea4\u6613\u6240\u516c\u544a\u4e0e\u8d22\u7ecf\u65b0\u95fb\uff0c\u907f\u5f00\u793e\u5a92\u6570\u636e\u5408\u89c4\u98ce\u9669\u3002<\/li>\n\n\n\n<li><strong>\u5de5\u5177\u5316\u8f6c\u578b<\/strong>\uff1a\u521d\u521b\u56e2\u961f<strong>SocialTrack<\/strong>\u5c06AI\u6a21\u578b\u62c6\u89e3\u4e3a\u201c\u5408\u89c4\u81ea\u67e5\u5de5\u5177\u201d\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5ba1\u6838\u81ea\u5bb6\u793e\u5a92\u5185\u5bb9\uff0c\u800c\u975e\u5168\u7f51\u76d1\u63a7\u3002<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br>\u9999\u6e2f\u7684\u7f3a\u5e2d\uff0c\u6070\u6070\u5370\u8bc1\u4e86\u5176\u6cd5\u6cbb\u793e\u4f1a\u7684\u7279\u6027\u2014\u2014\u5f53\u6570\u636e\u9690\u79c1\u3001\u8a00\u8bba\u81ea\u7531\u4e0e\u5546\u4e1a\u5229\u76ca\u5f62\u6210\u201c\u4e0d\u53ef\u80fd\u4e09\u89d2\u201d\uff0c\u6280\u672f\u521b\u65b0\u7684\u65b9\u5411\u5fc5\u7136\u88ab\u8feb\u8f6c\u5411\u3002\u8206\u60c5\u76d1\u6d4b\u4ea7\u4e1a\u7684\u8fd9\u9762\u201c\u955c\u5b50\u201d\uff0c\u6620\u7167\u51fa\u7684\u4e0d\u4ec5\u662f\u5546\u4e1a\u903b\u8f91\uff0c\u66f4\u662f\u4e00\u4e2a\u57ce\u5e02\u7684\u5236\u5ea6\u9009\u62e9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5168\u7403\u8206\u60c5\u76d1\u6d4b\u884c\u4e1a\u84ec\u52c3\u53d1\u5c55\u7684\u80cc\u666f\u4e0b\uff0c\u4ece\u7845\u8c37\u5230\u5317\u4eac\uff0c\u79d1\u6280\u516c\u53f8\u7eb7\u7eb7\u63a8\u51faAI\u9a71\u52a8\u7684\u9884\u8b66\u7cfb\u7edf\u3002\u7136\u800c\uff0c\u4f5c\u4e3a\u56fd\u9645\u91d1\u878d\u4e2d\u5fc3\u7684&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1589","post","type-post","status-publish","format-standard","hentry","category-yqcj"],"_links":{"self":[{"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/posts\/1589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1589"}],"version-history":[{"count":1,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/posts\/1589\/revisions"}],"predecessor-version":[{"id":1590,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=\/wp\/v2\/posts\/1589\/revisions\/1590"}],"wp:attachment":[{"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1589"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zhihuixgs.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}